Finding the perfect rental home can be challenging, but knowing what features matter most to renters can help both tenants and landlords make informed decisions.
Whether you’re searching for a new place or renting out your property, understanding the top priorities of today’s renters can give you a competitive edge.
Here are the top 10 most sought-after features renters look for in a home.
1. Location, Location, Location
The #1 factor for most renters is the location of the property.
📌 Key Location Considerations:
✔️ Proximity to Work – Shorter commutes mean happier tenants.
✔️ Public Transportation Access – Important for non-drivers.
✔️ Good Schools & Safe Neighborhoods – Families prioritize education and safety.
✔️ Shopping & Entertainment Nearby – Convenience is key.
🔹 Tenant Tip: Research crime rates, schools, and public transit before signing a lease.
🔹 Landlord Tip: Highlight walkability and local amenities in your rental listing.
2. Affordable & Transparent Rent Prices
Renters want a fair price and no hidden fees.
📌 What Renters Want:
✔️ Competitive Rent Pricing – Based on market rates.
✔️ Clear Lease Terms – No surprise rent hikes or extra fees.
✔️ All-Inclusive Options – Some prefer rent to cover utilities, Wi-Fi, and parking.
🔹 Tenant Tip: Compare rent prices in your area before committing.
🔹 Landlord Tip: Offer flexible lease options and incentives like one-month free rent.
3. Safety & Security
Feeling safe at home is a top priority for renters.
📌 Popular Security Features:
✔️ Gated Entry & Security Cameras – Prevents unauthorized access.
✔️ Well-Lit Parking Areas & Hallways – Reduces safety risks.
✔️ Smart Locks & Video Doorbells – Added security & convenience.
🔹 Tenant Tip: Check crime reports for the area and ask about building security measures.
🔹 Landlord Tip: Investing in smart security upgrades can attract more renters.
4. In-Unit Laundry or On-Site Facilities
Renters hate the hassle of laundromats!
📌 Laundry Preferences:
✔️ In-Unit Washer & Dryer – The most desired feature.
✔️ On-Site Laundry Rooms – Second-best option for affordability.
✔️ Nearby Laundromats – A deal-breaker for some if no laundry is available.
🔹 Tenant Tip: Ask about laundry costs and policies before renting.
🔹 Landlord Tip: If adding in-unit laundry isn’t possible, consider upgrading communal laundry facilities.
5. High-Speed Internet & Cable Readiness
With remote work and streaming services, renters expect fast internet access.
📌 Why It’s Important:
✔️ Work-From-Home Tenants Need Reliability – Fiber or high-speed Wi-Fi is a must.
✔️ Smart Homes & Streaming Require Strong Internet – Renters prioritize connectivity.
✔️ Some Prefer Wi-Fi-Included Rentals – To avoid setup hassles.
🔹 Tenant Tip: Check if the rental supports fiber-optic or high-speed connections.
🔹 Landlord Tip: Consider partnering with ISPs to offer pre-installed internet services.
6. Modern & Energy-Efficient Appliances
Outdated appliances can be a deal-breaker for renters.
📌 Most Desired Appliances:
✔️ Stainless Steel Kitchen Appliances – Modern, sleek look.
✔️ Dishwasher & Microwave – Convenience features.
✔️ Energy-Efficient Refrigerators & Ovens – Saves money on utilities.
🔹 Tenant Tip: Look for Energy Star-rated appliances to lower monthly bills.
🔹 Landlord Tip: Upgrading to modern, efficient appliances can justify higher rent prices.
7. Pet-Friendly Policies & Amenities
Many renters have pets and look for homes that accommodate them.
📌 What Pet Owners Want:
✔️ Pet-Friendly Lease Terms – No excessive restrictions or fees.
✔️ On-Site Pet Parks or Walking Trails – Bonus features.
✔️ Pet Deposit Transparency – Clear pet policies upfront.
🔹 Tenant Tip: Ask about pet fees, deposits, and breed restrictions before signing.
🔹 Landlord Tip: Offering a pet-friendly policy can attract more long-term tenants.
8. Parking Availability & Garage Access
Parking is a huge factor, especially in urban areas.
📌 Parking Preferences:
✔️ Assigned Parking Spaces – Reduces stress for tenants.
✔️ Garage Access or Covered Parking – Protection from weather.
✔️ Guest Parking Options – Important for visitors.
🔹 Tenant Tip: Ask if parking fees are included or charged separately.
🔹 Landlord Tip: If parking is limited, offer incentives like free first-month parking.
9. Open Floor Plans & Spacious Layouts
Renters want homes that feel spacious and modern.
📌 Most Wanted Layout Features:
✔️ Open Kitchen & Living Areas – Creates a larger feel.
✔️ Ample Storage Space – Closets, pantry, and built-in shelves.
✔️ Balconies or Outdoor Spaces – More renters want private outdoor access.
🔹 Tenant Tip: Choose a rental that fits your lifestyle and space needs.
🔹 Landlord Tip: Highlight open-concept designs and storage solutions in listings.
10. Smart Home Features & Energy Efficiency
Tech-savvy renters prefer smart rentals with modern features.
📌 Most Popular Smart Home Upgrades:
✔️ Smart Thermostats – Saves energy and cuts costs.
✔️ Keyless Entry & Video Doorbells – Enhances security.
✔️ Energy-Efficient Lighting – Reduces electricity bills.
🔹 Tenant Tip: Ask if smart tech features are included in the rental price.
🔹 Landlord Tip: Upgrading to smart technology can increase property value and rental demand.
Conclusion
Renters today prioritize location, affordability, safety, convenience, and modern features when choosing a home.
For tenants, knowing what to look for can help you find the perfect rental that fits your budget and lifestyle.
For landlords, offering these in-demand features can increase occupancy rates and maximize rental income.
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